From the very beginning, John Varvatos has introduced his collection with an imaginative spirit and intrinsic edge so obviously his own. In his own words, he created the line for “a guy who appreciates beautiful fabrics and great details, without being too over-the-top.” The signature Varvatos approach interprets the best vintage looks and tailoring methods into an original style that is always appropriate and indubitably forward-looking.
The designer gives recognition for his early obsession with rock music and the eclectic style of the artists as the inspiration for his attraction to fashion. The first thing he did after leasing his Chelsea design studio was buy an impressive audio system. Great music stimulates his first collection and becomes an affiliating idea in his creations, seen to this day in every aspect of the brand.